Concept & Research

We tested the market. With the help of our users, we’ve rapidly grown from a directory of a couple of thousands to a massive database of more than 50.000 users.

R&D blockchain options

Identified industry leaders

Cryptocurrency market research

Cryptocurrency exchange platform comparison analysis

We expanded the team, opened a designated HLW Chain office and developed a detailed project plan. To enable project monetization, we started planning the implementation of different business models.

In April 2017, we received our first round of funding from several domestic investors.

Strategy & Design

Retained Legal Council

Created Concept

Coined HLW name and messaging

Design mockups

The service, that contained detailed analytical content for over 50.000 actors, was subscription based.

SWOT Analysis

Crafted our mission

Vetted concept with blockchain developers

Initial Business Rollout & Pre-Marketing

To help us integrate the blockchain technology into our service, we hired a team of experts with rich domain knowledge and years of experience in the field of cryptocurrencies and blockchain technology

HLW Chain 2.0 launch - expanding to all film genres

With version 2.0 we expanded to all film genres. We now have a database of over120,000 film profiles, containing all relevant information, including relevant analytical content, latest media feed and booking information.

ICO campaign launch

To prepare our service for the ICO, we launched the ICO campain, including the publication of a designated ICO website with all the relevant info for the potential ICO participants.

Launch of the Venue and Event profiles

Pursuing our vision to join the entire live film ecosystem in one place, we upgraded our entity database with the profiles of 1000 film venues and 3000 films.  All our profiles are furnished with relevant and up-to-date information, that makes the discovery and decision-making process simple, fast and efficient.

The ICO

As a first step in implementing the blockchain technology into our service and to assure the next round of financing, we’ll be launching a HLW Chain ICO on 3th February 2018.

Launch of the Booking Agency profiles

To alleviate the promotion of actors, represented by booking agencies, we’ll be launching designated booking agency profiles, featuring rosters of represented actors.

Integration of the token sales platform

By Q3 2018, we’ll have affiliate deals in place with all major token vendors, to provide our users with the option to purchase event tokens directly off the site.

Business and booking platform launch

We’ll upgrade our communication system with comprehensive business and booking tools that will enable our entities to take full advantage of a simple digitalized process of booking actors and pursuing other business opportunities.

Extended blockchain features integration

We’ll gradually introduce advanced blockchain features, such as smart contracts that will be used in different stages of the film booking process.  Only then we’ll achieve our mission to fully digitalize and decentralize the live film industry.

Global marketing, PR and sales campaign

With the aim of spreading the awareness about our service, we’ll be performing different marketing, PR and sales activities on a global scale.